How Search Engines Fight Link Spam?

[Admin]

How spammers try to circumvent search engine guidelines to obtain high rankings for sites that may not deserve those rankings. Of course, the search engines do many things to fight link spam.

Google’s Penguin Algorithm :

On April 24, 2012 Google released a new algorithm they called Penguin. This algorithm focused on identifying sites that have undesirable link profiles and punishing them by lowering their rankings. Some areas of concentration for this algorithm are:

• Article directories
• Low quality web directories
• Overuse of rich anchor text in links back to your site
• Links from countries where you don’t market yourself
This algorithm is one of many that Google uses to fight spam.

For More Read Here : http://blog.seomartweb.com/how-search-engines-fight-link-spam/